For Organizations and Companies

According to WHO there are 285 million people in the world with some kind of severe visual impairment. These people have the right to touch color, to see color, to feel color. Color isn’t just for some, it’s for everyone.

This is where Feelipa comes in. This is where you come in.

Of the 285 million people who have some kind of visual impairment, 39 million are blind and 246 million have severe limitations.

You can make the difference.

It is our duty to create a more responsible, inclusive society.

You probably know one of the 285 million visually impaired people. Visual impaired are not only blind people, but also color blind, partially sighted, with cataracts, glaucoma or low vision, who deal with obstacles and constraints everyday.

Now, with Feelipa, it is possible to break some of those barriers, through proper access to colors. And you can play a decisive role in this achievement.

Do you know what a square, a triangle and a circle are?
These are the primary colors.

A square represents red, a triangle represents yellow, and a circle represents blue.

Do you know how color mixing works?
Then you already know the other colors.

We mix blue and yellow to get green, so joining the circle with the triangle we have a geometric form that represents green. We mix red and yellow to get orange, so joining the square with the triangle we have a geometric form that represents orange. We mix blue and red to get purple, so joining the circle with the square we a this geometric form that represents purple. We mix purple with orange to get brown, so by joining the form of purple and orange we have a form that represents the brown.

Black and white are colors too. And so is gray.

Because these are “special” colors, they are represented with straight horizontal lines.

Black is represented with three horizontal lines, gray with two horizontal lines and white with just one horizontal line.

Mix black or white for shades or tints.

Shades have black inside of the geometric shape, and tints have white on the outside.

For example, three black lines inside a red square create dark red. If we want light red, or pink, we simply place the white line outside of the red square.

A whole range of colors.

Following this simple logic, it’s possible to obtain a diverse
color palette which spans 24 different colors.

Feelipa Explanation Sheet

Download a simple one-sheet explanation of Feelipa, print it and share it with others.

Download Explanation Sheet

Universal, Simple, Inclusive.

Feelipa is a very simple, easy to memorize and universal color code, by being associated with globally recognized geometric shapes. By presenting itself in relief, it is easy for anyone to correctly identify colors.

Because color is for everyone.

A rainbow of infinite possibilities.

Feelipa can be applied to numerous industries.
Because color is in everything that surrounds us, and is an identifying and distinguishing element.

Feelipa can be applied to stationery, clothing, accessories, labeling, furniture, phones, medicine, software, signage, transportation, books, toys, food, paints, maps, and so much more.

Be more inclusive.

We help you think about the solution, but the interest should be from everyone.
Together we can make our world a little better.

Symbols credits: “Computer”, “iPhone”, “Pencil” and “Watch” by Edward Boatman; “Chair” by John Caserta; “Medicine” by Lemon Liu; “Signpost” by Michael Rowe; “Book” by Ben Rex Furneaux; “Place Setting” by Stanislav Levin; “Paint Brush” by Björn Andersson; “Map” by Atelier Iceberg; from The Noun Project collection.